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Beyoncé Shuts Down Wedding Planner Who Tried To Block Blue Ivy Trademark

By Ryan Naumann

Beyoncé scored a huge victory in her years-long battle over the trademark for Blue Ivy.

According to official documents obtained by The Blast, The United States Patent and Trademark Office reached a decision in Bey’s battle with a wedding planner named Veronica Morales. The two have been fighting ever since Beyoncé filed to trademark her daughter’s name Blue Ivy. Veronica claimed she had already been using the name for her wedding company and demanded Beyoncé be denied her request.

At one point, the wedding planner accused Beyoncé of committing fraud against the trademark board.


Beyoncé fired back claiming the woman’s attempt to block her was nothing more than a money grab. She claimed in private negotiations, the wedding planner tried to sell her company to Beyoncé for $10 million. Veronica denied the allegations of the $10 million-offer.

In her argument, Beyoncé said, Blue Ivy Carter is a cultural icon who has been described as a “mini style star” and has been celebrated for her “fashion moments” overs the years. Her life and activities are followed extensively by the media and the public.”


The case got even nastier when Veronica said Beyoncé’s daughter Blue Ivy was not a cultural icon.

In the newly filed order, The United States Patent and Trademark Office went over the entire record and testimony from both sides. In regard to the fraud allegations, the board disagreed writing, “Because we find Opposer failed to establish that Applicant lacked a bona fide intent to use its mark in connection with the goods and services identified in the application, her fraud claim based thereon, a fortiori, fails as well.”

The USPTO ordered Veronica’s claims against Beyoncé’s trademark application are dismissed. They found no evidence the two trademarks will cause confusion with consumers. As a result, Beyoncé will be granted her trademark application which will bring an end to a year’s long battle.

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