Meek Mill BLASTS CEO Of 'Ethika' Underwear Claiming He Was Disrespected By The Company

"Matt Cook has to be taken to court by the black culture!!!!!! #ethika I have sooooooo much to say about this company and the way the play with the black culture!" Meek tweeted.

Adding, "I have every screenshot of what I’m talking about I don’t care for lawsuits and money it’s the respect point!!!!!! And we gone show how much we matter!!!! Ima start on him tonight after our bit-Coin convo! He has to be addressed."

It's unclear what Cook, who is the CEO of the popular underwear company or anyone connected to the company did to upset Meek Mill. But, it's widely known the rapper used to have a very close working relationship with the brand for a very long time including developing his own line of products.

So, What Went Wrong?!

"I have to do this I don’t even care about the money .... he tries to put blacks on blacks but it ain’t nobody he can put on me! Let’s talk about it tonight after “bitcoin” culture currency tonight at 9:00 est!!!!" Meek posted on Instagram.

The rapper invited the CEO to join the conversation, but also asked anyone who was "cheated by him" to join as well, saying, "Matt call who you want if you dealt with him or was cheated by him please join room!!!

Shockingly, Meek included a message to rapper 21 Savage, asking him to come to speak about the CEO, "offering you a dirt bike for a deal thinking you a n#%ger!!!!"

"We gone get some respect right!!!" he concluded.

There's More...

Several rappers jumped into Meek's post including T.I. who commented, "Shiiiiit Lil bruh YKWTFGO... Call da play & it's UP‼️"

Ethika has worked with many in the Hip-Hop industry including Snoop Dogg, Lil' Wayne, and Machine Gun Kelly. The company's CEO has been open about the company's connection to the industry, claiming "We received fortunate," after learning rappers like his firm's boxer briefs. Ethika took it a step further after joining with several artists to produce a mix tape called 'The Prophesy.'

“This project ended up being a lot more than we initially bargained for, but seeing it all come together, it was definitely worth it,” Cook told Complex at the time.

As we said, it's unclear what issues Meek has with the company, and they have yet to respond to his message.